Rather, most of the votes that Mr. Obama actually loses belong to well-meaning whites who believe in racial equality and have no objection to electing a black person as president — yet who discriminate unconsciously.Dear Nick,
“When we fixate on the racist individual, we’re focused on the least interesting way that race works,” said Phillip Goff, a social psychologist at U.C.L.A. who focuses his research on “racism without racists.” “Most of the way race functions is without the need for racial animus.”
For decades, experiments have shown that even many whites who earnestly believe in equal rights will recommend hiring a white job candidate more often than a person with identical credentials who is black. In the experiments, the applicant’s folder sometimes presents the person as white, sometimes as black, but everything else is the same. The white person thinks that he or she is selecting on the basis of nonracial factors like experience.
Maybe those whites don't believe quite so earnestly.